5W Data & Lists
5W can help you improve your customer, lead and prospect data and gain deeper insights into your best and most profitable customers.
We produce more accurate and higher performing list selects through our use of advanced artificial intelligence modeling and the 5W Consumer Insights Database (CIDB). The CIDB is comprised of many hundreds of attributes on 240 million individual consumers, including many that are not available from other sources.
Here are a few of our list services:
- Data Appends — Enrich your customer, lead and prospect data by appending demographic, behavioral and lifestyle data
- Online Audience Lists with AI Modeling — Our tools automatically generate more accurate targeting criteria as well as scored lists for use in social media, display ad, email, telemarketing, direct mail and mobile campaigns.
- Universal IDs — Target prospects across multi-channels