Creative Services


5W offers mobile, display, social media, email and mail creative services.

Why does a data and analytics-driven company like 5W offer creative services? Simple — because most advertising agencies and internal creative groups do not use best practices in terms of what the numbers tell us.  In direct marketing, it's not about award-winning creative content or designers' intuition; it's about what actually generates leads and sales.

Our staff has developed creative content for clients that delivered 15 to 63% increases in sales.  We know how to target different market segments with personalized content and messages that increase sales.

We know what works.  We also know when our clients or their vendors have great direct marketing creative talent and don't need our help.

We can also work with your creative staff or agency to get you higher-performing content.  We do this by discussing best practices, what our past analyses have shown us and what your data informs us about your customers and prospects.

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