Application Development


5W's personnel have more than 30 years of experience developing Artificial Intelligence, data mining, database, advanced statistical, business intelligence and decision-aiding systems for a wide variety of applications.

Examples of custom applications we've built for our clients:

  • Developed targeting engines for display and mobile ads that build hundreds of real-time models based on billions of impressions each night
  • Created targeting models that increased campaign responses and sales 10 to 60% for a variety of direct marketers
  • Created a retail analysis tool used to perform profiling and targeting for more than 300 major retailers each year
  • Designed and led the initial development of one of the most advanced multi-variable test (MVT) capabilities for Facebook advertising available today
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