Analytics Services


5W has analyzed literally billions of records for a single client and has developed thousands of advanced online and offline models using best-of-breed data mining, artificial intelligence and algorithms.  Not only do we understand the technology, but we also understand how to marry the science with practical marketing know-how to give you actionable information and models that deliver the highest payoff possible.

5W's personnel has created superior models for over 150 organizations.  These included lookalike, response, conversion, attrition, cross-sell, upsell, lifetime value and models for a large variety of other applications.

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