We pride ourselves on delivering among the best strategic and tactical advice, models, insights, reports, information systems and creative materials in the industry to optimize our clients' 5 W's:
- Who — individuals, groups, segments
- What — message, offer, creative, keywords
- Where — online, email, direct mail, search, telemarketing, mobile, other
- When — timing, frequency
- Why — ROI, metrics, short- and long-term benefits
We use the best tools available, apply innovative techniques and have a proven methodology to advance our clients' success incrementally through a series of high-payoff steps. Download our eBook for a few optimization strategies you can use to start increasing your success today.
Although we're capable of performing almost all aspects of your direct marketing, we tailor our services to best meet your needs and complement the capabilities of your staff and partners. We're able to offer any of our services on a short-term, long-term, monthly, or annual basis depending on the level of services needed and your company's goals.
Marketing Resource Optimization & Projections
5W can develop a marketing financial planning model for you that will help maximize your sales, profits and number of customers for any given allocation of your budget. It enables us to easily perform "what if" analyses and forecast the number of new customers, revenues, acquisition costs, percent retained, profits and other metrics for the current year and future years.
This planning tool is very useful in optimizing who to engage, with what opportunity, where, when and why. It can also increase sales and profitability by 10 to 30% through reallocation of budgets across months, channels, segments and marketing activities.