5W Strategic & Tactical Consulting (including Optimization Services)


  • Who
  • What
  • Where
  • When
  • Why
Optimize Your 5 W's
    • Who are your best customers and prospects and what are their key characteristics?
    • Who is in each of your major market segments?
    • Who should you acquire, up-sell or reactivate to maximize your profits?
    • What message will produce the best response for each of your market segments?
    • What marketing treatments will increase your sales the most?
    • What creative content will deliver the highest success?
    • Where should you market to each segment: mobile, banner ads, search, direct mail, social, email?
    • Where can your marketing effectiveness for each channel be improved?
    • Where can you optimize your channel mix to maximize sales within the same budget?
    • When is the best month, day, time or event to market to each person?
    • How frequently should you market to each segment to maximize your ROI?
    • Why should you pursue a given alternative in terms of additional customers, sales, market share and profitability?
    • What key metrics and reports should you and your team be looking at?
    • Why will reallocating your budget across activities, segments, products and channels drastically increase your ROI and sales?

We pride ourselves on delivering among the best strategic and tactical advice, models, insights, reports, information systems and creative materials in the industry to optimize our clients' 5 W's:

  • Who — individuals, groups, segments
  • What — message, offer, creative, keywords
  • Where — online, email, direct mail, search, telemarketing, mobile, other
  • When — timing, frequency
  • Why — ROI, metrics, short- and long-term benefits

We use the best tools available, apply innovative techniques and have a proven methodology to advance our clients' success incrementally through a series of high-payoff steps. Download our eBook for a few optimization strategies you can use to start increasing your success today.

Although we're capable of performing almost all aspects of your direct marketing, we tailor our services to best meet your needs and complement the capabilities of your staff and partners. We're able to offer any of our services on a short-term, long-term, monthly, or annual basis depending on the level of services needed and your company's goals.


Marketing Resource Optimization & Projections

5W can develop a marketing financial planning model for you that will help maximize your sales, profits and number of customers for any given allocation of your budget. It enables us to easily perform "what if" analyses and forecast the number of new customers, revenues, acquisition costs, percent retained, profits and other metrics for the current year and future years.

This planning tool is very useful in optimizing who to engage, with what opportunity, where, when and why. It can also increase sales and profitability by 10 to 30% through reallocation of budgets across months, channels, segments and marketing activities.

Contact Us to Learn More