Add $1 Million+ in Fractional Analytics Expertise, AI Mining Tools and unmatched Consumer Data to your capabilities starting at $1,000

iMAT

iMAT™ for Direct Marketers


Immediately get the capabilities and expertise you need to thrive in today's challenging new market

Regardless of the current state of your analytics infrastructure, iMAT can deliver analyses, insights, tools and data that can take your capabilities to a much higher level. It will enable your team to better acquire, cross-sell, retain and maximize the lifetime value of your customers/members.

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  • Fractional Analytics Team

    Rapidly establish next-level data-mining capabilities by taking advantages of 5W's:

    • Fractional Chief Marketing Scientists, Analysts, Data and Application Experts
    • Proprietary techniques and knowhow that deliver superior results
    • Consulting, training and mentoring
  • AIM5® — World-Class AI Mining Tools

    Quickly obtain superior models and gain insights you cannot get anywhere else.

    • AIM5 Perspectives
    • AIM5 Modeler — Includes novel AI algorithms
  • 5W Traits™ Consumer Database (CDB)

    You can now realize the benefits of having the best national consumer data on 260 Million Americans. And you don't have to license it for hundreds of thousands dollars.

    • 1,000+ demographic, psychographic, behavioral and unique attributes
    • EAGLES™ and custom personas

Contact us to learn how you can have a world-class integrated Marketing Analytics Team (iMAT) by filling in your missing pieces on an as-needed basis. Your custom iMAT solution will enable you to accelerate your success rapidly and cost effectively.

We can also demonstrate amazing insights and analyses you can obtain very quickly.

  • Fractional Analytics Team

    Quickly establish a world-class Analytics, AI Mining and Data Team to rapidly accelerate your success

    You can leverage a group of professionals with a blend of marketing, business, database, creative and analytic know-how with decades of experience executing and analyzing cross-channel direct marketing.

    With 5W's team of Fractional Chief Marketing Scientists, Analysts, Data and Application Experts, you'll have access to more knowledge and skills than you'd ever be able to acquire at a small fraction of the cost and time you'd need to build this capability internally. You'll pay only for the specific skills you need and gain access to expertise, technology and data than you could afford otherwise.

    Our proprietary techniques and knowhow have consistently delivered superior results. We've created lookalike, response, conversion, attrition, cross-sell, upsell, lifetime value and models for a large variety of other applications for more than 150 organizations. In head-to-head tests, our models consistently outperform all others, often by 20% to 49%.

  • AIM5® — World-Class AI Insights and Modeling Tools

    Gain immediate access to superior tools for acquiring, cross-selling, retaining and maximizing the lifetime value of your customers/members.

    AIM5 is our founders' 7th generation of artificial intelligence and mining tools they've developed over the past three decades. We've developed a set of tools that enable users to generate better insights and models to engage prospects and customers more effectively.

    We have combined best-of-breed marketing, optimization, database and data mining software with innovative artificial intelligence and innovative technologies to produce superior insights models and results in an extremely automated fashion.

    Using our tool sets, we and our clients can gain valuable insights into customers, prospects and market segments, often within just a couple of hours. In addition, our tools automatically generate more accurate targeting criteria as well as scored lists for use in social media, display ads, email, telemarketing, direct mail and mobile campaigns. Using AIM5, we have outperformed competitor list selects as much as 20 to 49%.

  • 5W Traits™ Consumer Database (CDB)

    You can now realize the benefits of having the best national consumer data on 260 Million Americans... And you don't have to license it for hundreds of thousands dollars.

    The Traits CDB consists of 1,000+ unique attributes as well as 5W's EAGLES 18, 24, 60 and 120 personas.

    You can benefit from highly accurate demographics, psychographics, behavioral, attitudinal, purchasing transactions, buying intent, online site visits, personalities, consumer expenditures, weather, healthcare, ailments, and more... We can also develop custom attributes for your company.

    Here are a just a few options to help you improve your success:

    • Realize all the benefits of the Traits CDB by taking advantage of 5W's analytics services without having to license the data directly.
    • License subsets of the Traits CDB for your market.
    • Enrich your customer, lead and prospect data by appending desired traits.
    • Obtain high performing audiences and lists including omni-channel ones for use in social media, display ads, email, texting, telemarketing, direct mail and other campaigns.