Founder & CEO
Jerry Montgomery has 32 years of management, business development, direct marketing, data mining and information system development experience. He has managed all aspects of omni-channel marketing efforts including: analytics, creative, database marketing and reporting for Facebook, display, search, mobile, email and direct mail campaigns.
Prior to founding 5W Strategists in May 2009, he was executive vice president of SIGMA Marketing Group. He managed all of SIGMA's technical personnel, including the marketing analytics, database development and IT groups.
Jerry founded MarketMiner Inc. in 1988, served as its CEO for 17 years and grew its staff to 39 professionals. He guided its marketing, sales, data mining and development services and was the principal architect of five generations of marketing analysis and data mining tools that were purchased by more than 2,000 organizations.
Strategic Targeting, Inc. acquired MarketMiner in September 2005. Jerry became CEO of Strategic Targeting, which was then purchased by SIGMA Marketing Group in April 2007.
Jerry has led more than $86 million in successful analytic and information system projects for 150 organizations, including: General Electric, ADVO, Verizon Wireless, Assurant, United Healthcare, Charming Shoppes, Lockheed, IBM, Liberty Reverse Mortgage, Blue Cross Blue Shield, the National Republican Congressional Committee (NRCC), The Salvation Army, NASA and the U.S. Air Force.
Education and Technical Expertise
Jerry received a BS in engineering from the University of Louisville in 1980 and an MSEE as a Distinguished Graduate from the Air Force Institute of Technology in 1982. His education focused on pattern recognition, artificial intelligence and advanced computer algorithms.
He has experience using MS Office, SQL Server, MySQL, MarketMiner, SPSS Clementine, SAS and many statistical and visual analysis tools, report development tools and programming languages.
His data mining expertise includes applying logistic and linear regression, neural networks, statistical/polynomial networks, decision trees, genetic algorithms, fuzzy set theory, case-based reasoning, rule-based expert systems and clustering.
Jerry also has decades of experience performing all aspects of marketing analysis, including data hygiene, pre-processing, data mart development, data mining and analysis, test planning, campaign management and reporting. He also has direct hands-on experience with individual, household and business data from Experian, InfoUSA, V12, Acxiom, Equifax and other sources, as well as customer, transaction and other data from more than 100 companies.
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Brian, 5W's Creative Director, has 12 years of experience in creative content design, cross-channel marketing, advertising, production management and campaign management. He has developed creative content for numerous direct mail, email, Facebook, online display and paid search campaigns.
As 5W's Creative Director, he works collaboratively with clients to develop the best product possible on time and within budget. He excels at taking loose ideas and turning them into exceptional marketing materials quickly and cost effectively.
In addition to developing creative materials, he also excels at managing complex campaigns from beginning to end. This includes managing campaigns from conception through execution and reporting. More specifically, he works with clients to develop concepts, design alternatives, write and edit copy, obtain approvals, make inputs to list selections, plan and purchase media, manage printers, minimize print costs, execute campaigns, perform reporting and analyze results.
He excels at personalizing and customizing content to achieve the best results for any given individual or segment. He creates exceptional copy and content for emails, landing pages, websites, online and mobile ads, paid search and direct mail. Some of his campaigns have realized exceptional results, including 4.25% to 6% response rates for lead generation mail campaigns.
Prior to joining 5W, he was the production manager of Richmond Suburban Newspapers, where his services ran the gamut from award-winning creative services to troubleshooting production issues.
Brian received a Bachelor of Fine Arts degree in Graphic Design from Longwood University in 2004.
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