Founder & CEO
Jerry Montgomery has 33 years of management, business development, direct marketing, data mining and information system development experience. He has managed all aspects of Omnichannel marketing efforts including: analytics, creative, database marketing and reporting for Facebook, display, search, mobile, email and direct mail campaigns.
Prior to founding 5W Strategists in May 2009, he was executive vice president of SIGMA Marketing Group. He managed all of SIGMA's technical personnel, including the marketing analytics, database development and IT groups.
Jerry founded MarketMiner Inc. in 1988, served as its CEO for 17 years and grew its staff to 39 professionals. He guided its marketing, sales, data mining and development services and was the principal architect of five generations of marketing analysis and data mining tools that were purchased by more than 2,000 organizations.
Strategic Targeting, Inc. acquired MarketMiner in September 2005. Jerry became CEO of Strategic Targeting, which was then purchased by SIGMA Marketing Group in April 2007.
Jerry has led more than $86 million in successful analytic and information system projects for 150 organizations, including: General Electric, ADVO, Verizon Wireless, Assurant, United Healthcare, Charming Shoppes, Lockheed, IBM, Liberty Reverse Mortgage, Blue Cross Blue Shield, the National Republican Congressional Committee (NRCC), The Salvation Army, NASA and the U.S. Air Force.
Education and Technical Expertise
Jerry received a BS in engineering from the University of Louisville in 1980 and an MSEE as a Distinguished Graduate from the Air Force Institute of Technology in 1982. His education focused on pattern recognition, artificial intelligence and advanced computer algorithms.
He has experience using MS Office, SQL Server, MySQL, MarketMiner, SPSS Clementine, SAS and many statistical and visual analysis tools, report development tools and programming languages.
His data mining expertise includes applying logistic and linear regression, neural networks, statistical/polynomial networks, decision trees, genetic algorithms, fuzzy set theory, case-based reasoning, rule-based expert systems and clustering.
Jerry also has decades of experience performing all aspects of marketing analysis, including data hygiene, pre-processing, data mart development, data mining and analysis, test planning, campaign management and reporting. He also has direct hands-on experience with individual, household and business data from Experian, InfoUSA, V12, Acxiom, Equifax and other sources, as well as customer, transaction and other data from more than 100 companies.
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