5W eBooks & Optimization Resources

Improve your ability to respond to the impact of the pandemic today with the actionable information in our collection of eBooks, infographics and assessments

eBook
eBook cover

7 Answers to Maximize Your Marketing Success in the Pandemic


Having spoken with many companies over the past months, we've created this eBook to help answer 7 critical questions that may also be useful for you to consider. It provides specific things that can be done quickly to address your marketing challenges in the pandemic that can help you get results.

In this eBook, we'll help you answer: "WHO are my customers and prospects now? WHAT products, messages, offers and content should I focus on now? What should I do in the next 10 days?" And more!

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Infographic
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Do You Have a Process to Change Your Marketing REPEATEDLY for the Next 24 Months?


COVID-19 is demanding marketers quickly get a process in place to redevelop their plans, strategies, tactics, content and THINKING continuously.

In this infographic, we show you the 5W APEX™ Process — a framework your team can use to Assess, Plan and Execute iteratively to identify what is going on in your market, how well your plans are working, what new strategies and tactics may work better and what changes to your infrastructure you need to make in terms of Expertise, Tools and Processes to execute more effectively and adapt rapidly.

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eBook
eBook cover

How Important Is It to Have a Chief Marketing Scientist NOW?


In this eBook, you'll learn whether a Chief Marketing Scientist is needed and if they can help you maximize sales in this challenging environment while preparing your business for a post-pandemic world.

Don't miss out on actionable information that can improve your ability to respond to the impact of the pandemic — Download your Chief Marketing Scientist eBook now!

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eBook
eBook cover

10 Strategies to Optimize Your 5 W's — Who, What, Where, When and Why


In this eBook you'll learn 10 high-payoff tips you can use to start increasing your success today.

AAA, Assurant, GE, Salvation Army, Blue Cross Blue Shield, Kinetic Social and Phunware are just a few of the many online and offline marketers who have used our optimization strategies to increase their sales and profits.

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Self-Assessment
eBook cover

Do You Have Direct Marketing "Chops"? Learn What Level Your Marketing Is Really At


In less than 4 minutes, this assessment will show you what level you're at and give you actionable information you can use right away to increase your success.

There's no hidden costs and no need to talk to anyone unless you want to and your results will be kept confidential.

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Infographic
Infographic Preview

What Level is Your Marketing Really at?


Download your FREE Infographic and learn the key capabilities that determine what your marketing level is for each of the 5 W's

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