No high-pressure sales tactics, ever — our goal is simply to give you value every time we interact
With a 15- to 30-minute telephone conversation, we can discuss your marketing challenges and whether 5W Strategists can offer you value. If we find that there's not an opportunity for 5W to add value, or if 5W isn't the best company to help you overcome your marketing challenges, we'll let you know.
Why do we think so? Because direct marketing is extremely complex and few companies do it extremely well — even very well-known brands have found they had room to dramatically increase their success by implementing our products, services and 5 W optimization approach into their direct marketing efforts.
During the initial Affordable Care Act (ACA) enrollment period, 5W set up a custom Engagement Optimization System (EOS) for a major health insurance client. Among the key data in the Engagement Database were 400+ attributes on each of the 3.2 million adults in the client’s target market, member data, healthcare exchange data for 16,500 demographic segments and statistical models.
The EOS enabled hundreds of thousands of consumers to be engaged with more than 16,000 versions of creative materials. It was essential to identifying and engaging specific individuals with Facebook ads, banner ads, emails and direct mail based on their likelihood of being uninsured, having an individual plan, estimated claims and probability of responding.
The EOS was critical to generating 40% more leads at a 28% lower cost per lead than was originally projected.
3445 Seminole Trail, #292
Charlottesville, VA 22911